Successful Private Practice

Successful Private Practice is a CD audio course produced by True Success Ltd.  The Successful Private Practice programme is designed to help practitioners of alternative and complementary medicine create a successful business for themselves.  More than 1,000 copies of the course have been sold and the programme is now also being used by a major UK training organisation for accredited courses.

The voice that you will hear on the audio CD’s is that of Andrew Parr.  Andrew is an established hypnotherapist with more than 15 years experience and it is clear that Andrew has achieved considerable success with his own private practice. A successful individual does not, however, always translate into a successful teacher and so the important question to ask is whether or not the course can help you to develop your own successful private practice.

The course is divided into a number of ‘modules’ which focus on specific aspects of your practice.  Much of the course focuses on marketing and, in particular, improving your promotional efforts to ensure that you attract new clients.  An important point that the course stresses throughout is the need to focus on the client and their needs.  Many practitioners focus on what they do and not what they can do for their clients.  This may appear to be a minor distinction but it does, in fact, hold the key to improving your business.  Clients are not interested in what you can do, but rather what you can do for them.  The entire course helps to develop your efforts around this fundamental consideration.

A great deal of focus is placed on a range of issues that are common to businesses in general.  Whilst this type of advice is far from unique it is important to know these ‘basics’ of what makes a successful business.  Understanding the value of this information and actually putting it into practice, however, are two very different things.  What Andrew does very well is to stress the importance of integrating this advice into your practice and create a real motivation to carry out what is required.

Other than general business advice there is also a great deal of advice specifically relevant to working as a CAM practitioner.  For example, the course goes into varies options for marketing your business and offers some alternatives that you may not have previously considered.  There is also a very useful section on the internet and the value of having your own website.

As well as providing practical business advice Successful Private Practice incorporates aspects of personal development and motivation that are relevant to working as a practitioner.  The course helps you to identify aspects of yourself that may be limiting your success in business, and also helps provide the motivation to make the changes necessary to succeed.

I was initially concerned that the course would lack real substance and, instead, focus on positive thinking and cognitive behavioural theory.  It does, however, soon become clear that a balance is found between this kind of content and real practical advice.  In fact the combination of these two elements is probably what makes Successful Private Practice such a valuable tool.  By providing sound advice, along with the desire and motivation to put this advice into practice, I believe this course is likely to benefit a wide range of practitioners, both new and established.

True Success has agreed to offer members of Holistic Community a 17.5% discount for the Successful Private Practice course.  If you would like to order the course you can do so by contacting True Success Ltd by e-mail (info@true-success.co.uk) or telephone True Success Ltd (details on www.true-success.co.uk) and ensure you Quote the code HCTS0801, in order to qualify for the discount price of £49 plus £3 P&P.